Product design

Experiences that scale with your product

We infuse real insight in every sprint, build modular design systems and measure the impact on business KPIs and adoption.

3 languages

Research and testing in Italian, German and English

+40%

Average increase in task completion for our clients

2 weeks

From insight to a testable prototype

Design operations

The workshop board guiding every release

Research, journeys and tokens stay synchronised so squads share a single source of truth.

  • Research synthesis cards combine qualitative interviews and telemetry in one stream.
  • Shared tokens keep accessibility, motion and branding consistent across platforms.
  • Live cursors illustrate distributed teams iterating simultaneously on the same canvas.

Research synthesis

12 interviews, 3 market studies

Journey map

Ops → Product → Customer

Design system tokens

Spacing, typography, motion

audit handoff

Data-informed design

Continuous discovery, experimentation and analytics reduce risk and increase adoption.

Continuous discovery

Research repository, longitudinal interviews and product analytics to steer the roadmap.

Design Ops

Shared design systems, Figma libraries and living documentation with engineering.

Live snippet

Multi-brand design tokens

JSON tokens aligning design and engineering teams with dark/light variants.

json@lbd studio/design.snippet

                

What we deliver for your product

We coordinate research, strategy, design and experience measurement.

Research

Multi-method insights

A mix of qualitative and quantitative research to uncover needs and opportunities.

  • In-depth interviews and shadowing
  • Funnel analysis, NPS and product analytics
  • Moderated & unmoderated usability testing
Design

Composable design systems

UI libraries with shared tokens, high-fidelity prototypes and seamless handoff.

  • Multi-brand design tokens
  • Accessibility patterns compliant with WCAG 2.2
  • Documentation in Storybook and Zeroheight
Optimization

Conversion & adoption

Controlled experiments, journey orchestration and continuous KPI tracking.

  • A/B testing and feature experimentation
  • Customer journey analytics
  • Onboarding playbooks and in-app guidance

From concept to growth

An iterative framework aligning stakeholders, users and delivery.

01

Align & discover

Co-design workshops, OKR definition and user needs mapping.

Output: opportunity-solution tree, shared design principles.

02

Design & validate

Interactive prototypes, real-user testing and insight synthesis.

Output: updated design system, validated backlog.

03

Launch & measure

Support for releases, behavioural analytics and continuous optimisation.

Output: KPI dashboard, backlog of experiments and improvements.

Tools & accelerators

We keep knowledge flowing between design, product and engineering.

Design

Figma, FigJam, Storybook, Zeplin

Research

Maze, Lookback, Dovetail

Analytics

Amplitude, Mixpanel, GA4, Hotjar

Collaboration

Notion, Miro, Linear

Let’s align design and product strategy

Book a discovery workshop with your team.

Frequently asked questions

Questions about product design

Design systems, user research and UX for enterprise and SaaS products.

What kind of design services do you offer?
Product discovery, qualitative and quantitative user research, information architecture, interaction design, visual design, multi-brand design systems and design ops. We work side-by-side with engineering from the first wireframe.
Do you build design systems and component libraries?
Yes: we design and implement versioned design systems in Figma plus component libraries (React, Vue, Flutter, SwiftUI, Jetpack Compose) with tokens, theming and live documentation.
How do you measure design ROI?
We track task completion time, error rate, NPS and retention. Every design sprint starts with measurable hypotheses and runs user tests before release.